Press Release

Innofactor helps Mitsubishi Motors to improve customers’ car ownership experience

Mitsubishi Motors chooses Innofactor to implement its Microsoft Dynamics 365 Online based customer relationship management solution. This also includes the implementation and integration of a Market Automation solution which will make the everyday lives of Mitsubishi's many customers easier.


The automotive branch has access to large amounts of information about customers and cars, but companies often lack a system to store all this information. Mitsubishi, which has recently increased its market share in Sweden and achieved great success with new models such as the extremely environmentally friendly car Mitsubishi Outlander Plug-in Hybrid, has now chosen to deploy a customer relationship management solution for creating a 360-degree view of customers' commitment, behavior and potential. Based on the 360-degree view, Mitsubishi is able to leverage information about the owner, driver, car, dealer or workshop in order to provide better, more personal service to their customers and partners. This provides the company data driven insights for better decision making and enables them to improve customers’ car ownership experience, increase satisfaction and create loyalty to the brand by communicating with the right customers, at the right time in the right channel.

The project to deploy the new customer relationship management solution is getting started now with the objective of being in operation by the end of the year.

"We look forward to an exciting cooperation with Mitsubishi and we want to contribute to continued growth in their business and hopefully create some new insights," says Robert Erlandsson, Country Manager at Innofactor Sweden.

"It is with great pleasure we launch this decisive CRM-project together with Innofactor. This major investment will contribute in strengthening our relationship and dialogue with our customers as well as create long-term and profitable relationships for all involved, whether you are a customer, a dealer or a business partner. It feels extra secure to lean on Innofactor's experience and knowledge with this comprehensive investment," says Karl-Thomas Albinsson, CRM Manager at Mitsubishi Motors Sweden.

For further questions, please contact:
Robert Erlandsson, Country Manager, Innofactor Sweden / 070 494 09 83
Karl-Thomas Albinsson CRM Manager at Mitsubishi Motors / 0702-897 774

Mitsubishi Motors' passenger cars are sold in Sweden via MMC Bilar Sverige AB. The company's Swedish head office is located in Upplands Väsby outside of Stockholm. MMC Bilar Sverige AB has 34 employees and a network of approximately 70 dealers and 85 service workshops around Sweden. More information can be found at www.mitsubishimotors.se.

Innofactor has Microsoft Ecosystem’s leading expertise and the most comprehensive offering in the Nordics. We offer solutions for Process Innovation, Digital Business, Flexible Collaboration, Business Productivity and Intelligent Cloud. We aim at long-term customer relationships. Our customer base consists of over 1,500 commercial, public, and third sector organizations. We employ more than 600 eager and motivated top professionals in Finland, Sweden, Denmark and Norway. From 2012 to 2016, the annual growth of our net sales has been approximately 28%. The Innofactor Plc share is listed on the main list of NASDAQ Helsinki Ltd, in which we are one of the fastest growing companies as measured by net sales. www.innofactor.se / digitalisering.innofactor.se

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