User experience and design
In addition to online services and other electronic communication, Innofactor provides leading expertise in the design and implementation of user experience, graphic design and online communications.
Ease of use and user experience design
Innofactor believes that easy-to-use products and services as well as design choices that increase productivity are the recipe for the best possible user experience. Good usability makes the product or service effortless to use and allows the end user to obtain better results more efficiently.
There are various methods available for ensuring usability and user experience:
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user studies that examine how users behave and what their key needs are
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usability evaluations and usability tests for user interfaces during product or service development phase
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utilizing various recommendations and guidelines, such as the W3C WAI/WCAG guidelines for accessibility.
Innofactor’s services include various user and usability studies, concept design and user interface design for companies and organizations of all sizes. We believe that the best possible result comes from innovative concept design, understanding user needs, meticulous user interface design and a polished graphic design. This is our recipe for an outstanding user experience.
Implementing graphic design
When the visual design for an existing website is renewed, it is important to understand the goal of the renewal. Innofactor specializes in creating unique and creative solutions for our clients’ individual needs.
The implementation of comprehensive graphic design starts by understanding the organization’s operational goals and identity, as they must be seamlessly supported by the visual design. A comprehensive visual design package comprises a company color scheme, typographic conventions, symbol and logo design and crystallizing the unique visual message of the organization.
As part of the visual design package, Innofactor can create detailed graphic guidelines to be used when implementing any graphic design material within the organization. The guidelines can include, for example, instructions on how to use photos and images, marketing materials, forms as well as stationery and template files for software applications (Microsoft Word and PowerPoint).
Diverse communication services
In addition to website design, Innofactor offers other online communication services, such as newsletters, online magazines, web campaigns and online advertising. In addition to traditional web channels, electronic communication can also be extended to mobile devices.