Over 65,000 annual users benefit from the renewed booking system
BMW Group is one of the world's leading manufacturers of premium cars and motorcycles. BMW Group Northern Europe is a wholly owned subsidiary of the Group, responsible for BMW Group operations in Sweden, Denmark, Finland, Norway, and the Baltic countries. BMW Group Northern Europe comprises both regional and local expert teams specializing in sales, financing, marketing, customer support, digital systems, and many other areas.
Innofactor has been involved in developing BMW Group Northern Europe's service booking services for over a decade and currently acts as the service's maintenance partner. This long-term collaboration has created a strong foundation for the continuous development of the service. In 2025, Innofactor carried out a major user interface overhaul of the platform, modernizing the service booking experience and improving the smoothness of the booking process.
The objective of the renewal was to deliver a brand-aligned, premium customer experience, as well as more efficient operations management across the service network covering the Nordics and the Baltic region.
In addition to updating the visual design of the user interface, the entire booking flow was rethought from a user-centric perspective.
"The most important change was the simplification and acceleration of the booking process—customers can see the key options at a glance and move forward step by step in a logical way," says Kimmo Killström, Systems and Processes, BMW Group Northern Europe.
Innofactor implemented an online booking portal based on modern Microsoft Azure cloud services, along with a related API interface that enables seamless integration with the customer's and partner network's systems.
The renewed service booking solution has been rolled out in Finland, Sweden, Norway, and Denmark. The Baltic countries have also been technically prepared for deployment. The platform already has 65,000 annual users.
The service's features are continuously developed in close collaboration with the customer, based in part on feedback from end users, and guided by long-term lifecycle management.
"We have received particularly positive feedback on the service's ease of use and modern look. Service partners have also praised its improved usability," says Killström.
"We have been particularly pleased with Innofactor's proactive approach and their solution-oriented way of driving things forward. Day-to-day collaboration has been smooth, and their long experience in our environment is reflected in their quick response times and high-quality delivery."
Kimmo Killström
Systems and Processes
BMW Group Northern Europe
The solution is built on the Microsoft Azure cloud platform and designed to scale internationally.
Key elements of the architecture include: