Market Partner

Microsoft Dynamics 365 for Talent for Candidate Management

Case Market Partner

Market Partner is one of the most renowned Sales Outsourcing advisors in the Nordics. The company provides marketing and business development services in IT and Telecom and designs and implements complex sales strategies for some of the strongest brands in the Nordics and the World. Market Partner supports customers in hardware, software, services and telecoms, and provides both complete and customized solutions for manufacturers, distributors and IT integrators. Market Partner identifies and profiles ideal customers, collects data, and creates Key Performance Indicators that help to solve problems and exploit opportunities. In addition, the company analyzes the impact of marketing activities on the bottom line and surveys consumer feedback on brands and products.

Market Partner needs to attract new candidates while managing existing ones in the database and matching them with different jobs. When Market Partner phased out its existing solution Access, they needed to look at different options. Microsoft Dynamics 365 for Talent was chosen because it was a standard system that was easy to customize to specific needs and included a complete palette of reports and cross-referencing tools. The solution also increases ability to search for skills sets and match individuals in large quantities of personal data. Market Partner was the first customer in Sweden to implement Microsoft Dynamics 365 for Talent for its candidate management. Getting the system quickly up and running was important and therefore the standard module, which enabled mapping individuals with positions within only two weeks, was chosen.

Market Partner has changed its whole approach by performing day-to-day tasks via Talent rather than by e-mail, meetings and phone calls. The aim is to remove manual work, save time and get a complete overview of every customer and candidate. Both company and candidates benefit from enhanced co-operation and more time-saving options.

"We understood the importance of GDPR well in advance and were already largely in compliance with it – but not fully. This became a key factor when we discussed how to move forward both internally and with our candidates with whom we are in constant contact. After a meeting with Innofactor we saw Talent's advantages and decided quickly that it was the perfect solution for us. It allowed us to get quickly up and running and gradually grow with the solution."

Christoffer Frisell, CEO, Market Partner

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"After a meeting with Innofactor we saw Talent's advantages and decided quickly that it was the perfect solution for us."

Christoffer Frisell
CEO
Market Partner

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