Up-to-Date Customer Information with the Help of Cloud-Based Analytics Services

Case Danish Cancer Society


Danish Cancer Society needed to carry out accurately targeted campaigns. Innofactor delivered cloud-based analytics services that provided the required information on one dashboard. Power BI that was used for the solution offers a clear competitive edge: it can be integrated with several data sources. With Power BI, Danish Cancer Society can easily follow and analyze their campaigns in real time, identify changes in customer information, and steer the resources into correct channels.

Innofactor created a data storage and a comprehensive business information management system within three months of the project kick-off. Power BI-based up-to-date customer information is now available at all times, visualized on one single view from where it is easy for the users to produce interactive reports.


"Power BI was a very dynamic project which we approached in a very pragmatic manner. We were looking for fast results and solved the problems as soon as they appeared. This way of working has been possible only because of Innofactor's excellent management skills of Microsoft Business Intelligence."


Morten Rye Christiansen

CIO, Danish Cancer Society

"We were looking for fast results and solved the problems as soon as they appeared. This way of working has been possible only because of Innofactor's excellent management skills of Microsoft Business Intelligence."

Morten Rye Christiansen
CIO, Danish Cancer Society

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