Finns have known Rapala's iconic brand for 90 years. Long-term work to expand the market has won Rapala a position as one of the most international companies in the Helsinki Stock Exchange.
Rapala's market is truly global. Their products are sold in more than 100 countries across the globe, and they have their own local retail company in 35 countries. Thanks to Rapala's streamlined company culture each market is served in its own terms as a unique business environment with its own characteristics.
The ability to adapt to local markets is crucial for success, and the same flexibility and adaptation skills are what business support systems should offer. The systems must primarily meet local needs but at the same time, they must enable group-level management and coordination.