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Innofactor participates in digitalizing the global business of the childrens’ clothing chain Reima

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31.05.2018 14:00 EEST (UTC +3)

Press Release
For Immediate Release

Innofactor has delivered an ERP system to the childrens' clothing chain Reima as a part of digitalizing the company's global business. The international ERP system enables agile and cost-effective growth and reacting to the needs of new market areas.

Reima is the world's leading brand of functional childrens' wear. Its net sales in 2017 were approximately EUR 112 million. Reima's business idea is to provide a good quality, year-around, tip-to-toe wardrobe for active children, ages 0 to 12. Functionality, safety, sustainability and innovation are fundamental to the clothing design. The company's goal is to be the globally most popular and most profitable childrens' clothing brand in the category of high quality functional wear. Reima employs over 400 people of which 120 work in Finland.

Innofactor was the implementation partner for Reima's comprehensive solution built for the company's global needs. The core of the system consists of the Microsoft Dynamics NAV TRIMIT Fashion ERP system. The Danish TRIMIT solution, which is represented in Finland by Innofactor, is a leading modern ERP system developed especially for the needs of clothing and textile industries. The solution connects Reima's global operations and partner network, and it enables marketing automation for the web store and connects the web store and retail stores. TRIMIT is used in all the countries Reima operates in, and it is used for the entire business process, from the product planning, ordering and delivery process all the way to the financial management.

"The system we have implemented for Reima adapts to the needs of different markets and easily keeps up with the fast tempo of the operating environment and the company's annual growth of 30%. The system is easy to implement in new country offices, so the company's policies are easy to implement in global markets. This solution has made the designing of clothing collections faster. Also, the advance sales tools make it even faster to react to the market-specific customer needs. In addition to ERP, the digitalizing and gamification should extend more and more to the end products, in this case smart clothing," says Tuula Aro, Director, Dynamics ERP at Innofactor.

Using possibilities offered by digitalization is an essential part of Reima's strategy. 80% of Reima's net sales come from international markets, from over 70 countries. The net sales obtained via digital channels this year will be approximately 15% of Reima's total sales. The goal is to double that figure by 2020. Reima's first digital product, the ReimaGO activity sensor developed in cooperation with Suunto, was published in 2016. As part of Reima's digital strategy, the start-up company Finnish Baby Box was acquired in December of the same year.

"For us, digitalizing is more than just sales, it extends to all parts of our value chain, and we can use it to build new business models to serve our customer even better. The whole Executive Board is involved in the change introduced by the digital development, and our company has a large number of specialists in this area. Digitalizing has provided the 74-year-old Reima with efficiency and transparency, and it has enabled us to reach consumers all over the world, 24/7," says Reima's CEO Elina Björklund, who is responsible for updating the organization and business to the digital age. Björklund was selected as the digital director of the year in 2017, and she has changed the traditional childrens' clothing manufacturer into an agile actor in the consumer markets.

"Reima is a valued TRIMIT Fashion customer," says Richard Postborg, CEO of TRIMIT. "Innofactor has done excellent work in this international implementation project, and we greatly value our good and constructive relationships with Innofactor and Reima."


More information about the solution

Tuula Aro, Director, Dynamics ERP, +358 40 530 1673


Innofactor is a leading Nordic provider of digitalization and cloud solutions. Innofactor has Microsoft Ecosystem's leading expertise and the most comprehensive offering in the Nordics. Innofactor has over 600 eager and motivated top professionals in Finland, Sweden, Denmark and Norway. Innofactor serves over 1,500 commercial, public, and third sector organizations. In 2013 to 2017, the annual growth of Innofactor's net sales has been approximately over 20%. The Innofactor Plc share is listed in the technology section of the main list of NASDAQ Helsinki Ltd.

Trimit Fashion is a leading modern Danish ERP solution developed for the needs of fashion, clothing and textile industries. It is based on the Microsoft Dynamics NAV ERP system. The integrated solution covers the entire value chain from the financial and ordering stages through production and delivery and all the way to the customer service. TRIMIT Fashion is suitable for companies that want a modern ERP solution for digitalizing their business.